There’s a new artisanal skincare brand on the block that you may have seen on our shelves in the personal care aisle. Introducing Golden Rule Apothecary, a new small business solely owned and operated by one of Moonflower’s employees, Amanda Burke.
Amanda and her partner relocated to Moab in August 2025 from Boise, where she had been operating her business for the previous 7 years. Her partner is from Spanish Fork and Moab is his favorite place, so they decided to make the move and put down roots in our small desert town.
Amanda has been an esthetician for the last 7 years, completing esthetician school and continuing her education in the world of herbalism and plant medicine. Over the years, Amanda has used many other handmade skincare brands, but was never fully satisfied with the products she used. Ultimately, she was inspired to create her own line of products that prioritized small batch production, homegrown, organic ingredients, transparent sourcing and processing, and effective, results-driven products.
These values are reflected in the name of her brand, Golden Rule—one that most everyone is familiar with and with which Amanda personally identifies. Consequently, her brand adheres to the ethics of formulating sustainable products and treating others’ skin with the utmost care and intention.
Golden Rule Apothecary products are “inspired by natural landscapes and the ingredients provided by them.” The main products in this line are the Easy Oil Cleanser, Yellow Face & Body Oil, Solar Facial Oil, Solar Salve, Greens Face Oil, and Greens Balm. Each product is specialized for certain skin types or conditions, such as those with oily skin or those needing extra moisturization. In fact, Amanda started her esthetician practice to treat her own severe cystic acne. As her practice and her products have evolved, her focus is now geared more towards anti-aging treatments.
With a background in working with ornamental and medicinal plants, it was natural for Amanda to grow or wildharvest her own ingredients for her plant-based skincare products, or purchase them from small farmers or from sustainable sources. Growing up, her father had a huge rose garden and was big into gardening; later, she worked on a friend’s flower farm in Boise. Upon moving to Moab, she worked with Jess at Farm Yard Moab, a sustainable micro floristry and farming business that specializes in locally grown and harvested bouquets. She makes it a point to maintain transparent relationships with other farmers from whom she sources her ingredients to ensure they are the highest quality. All of the oils used in her products are organic, cold pressed, and sustainably sourced, though a long-term goal remains for her to grow her own jojoba plants and press her own oil.
Making Golden Rule products starts in Amanda’s home studio making space here in Moab, which serves as her studio for giving facial treatments as well. Once she has her ingredients, she dehydrates and grinds any fresh plant material before infusing into oils for at least 30 days. Grinding the plants increases the surface area that is infused in the oil so that the maximum amount of beneficial constituents may be extracted. Golden Rule products contain no fillers or artificial chemicals—aiming to make the pure, inherent intelligence of the plant medicine offered by nature as accessible as possible.
In addition to making these products, Amanda offers holistic, apothecary (raw) style facials with a focus on facial massage. This relaxing, therapeutic approach allows the nervous system to calm down so that the body can heal and repair faster, as it was designed to function. Facial massage also manually releases tension from repeated expressions (the cause of wrinkles!) and can even help treat TMJ. Facials typically include a cleansing, exfoliation (mask or dermaplaning), facial massage (including shoulders, neck, chest), and a final hydrating, nourishing mask.
Amanda’s long term vision for Golden Rule includes cultivating a more self-sufficient lifestyle and entirely house made product. She aspires to someday establish a small homestead raising her own bees, flowers, goats, and growing her own jojoba plants, ideally in Moab if that becomes financially feasible. She uses goat’s milk yogurt for her facials and has grown to appreciate its many topical benefits for skin health. Jojoba oil is her favorite oil for skincare and the main oil she uses in her infusions, but small farm/small batch jojoba oil is hard to come by and expensive, so her goal is to grow her own.
For now you can find her friendly face at Moonflower Co-op a few days a week at the checkout stands and helping out in the personal care department. You may even know she’s working when you see her distinct little orange Japanese car with Golden Rule decals all over it parked on 100 North.
Check out Golden Rule Apothecary products in the personal care department at the co-op, and learn more at goldennnrule.com and @goldennnrule on Instagram.